Value is a funny little five-letter word that gets tacked onto ads all the time.
But for 2degrees, it’s their entire reason for being.
When thinking about how to tell everyone about 2degrees’ supreme value proposition, we considered how things were way back in 536 AD - a year accepted among historian-boffins as “The Worst Year in Human History”.
536 AD was a year where humans didn’t have access to modern medicine, designer dog breeds like chugs (Chihuahua x Pug) or most regrettably, the amazing value one gets when signed up to 2degrees.
What if 2degrees had been around back then, amongst the volcanic winter, plagues and famines to… be the fairest telecommunications business in the world? Would things have been a bit better?
Yeah. Probs.
^ PICTURED: not really an ideal living situation ngl :/So we looked back through history through the lens’ of painters, and crafted fun alternate retellings of how our ancestors could have lived if they lived with 2degrees.
We created executions for social, OOH and even the front cover of the NZ Herald. I jokingly told my journalist friend that I’d beat him to writing a piece for the front cover of the Herald. He told me “whatever, capitalist scum.”
We even created something extra special - scroll down for a peek ;)
This piece is called Marketplace for Madness. My dad called me to tell me how funny he thought this was. He also didn’t know I helped make this!
Right… I promised there was more.
BECAUSE THERE IS!
We created a bespoke series of art galleries in bus stops throughout NZ’s urban hotspots under the moniker “The Alternative Art Tour.” These, like any good art gallery were accompanied by an audio guide recorded by the amazing Laura Daniel. The guide which could be accessed via QR code would grant commuters a 1GB of free data every day - provided that they made the switch to the fair side.
Credits
Agency: TBWA\NZ
CCO: Shane Bradnick
Creative Directors: Ashley Wilding + Daniel Davison @ TBWA\ From Nowhere
Creatives: Crystal Hay + Michael Gillard-Allen
Media Agency: OMD
Production Company: Assembly
Music Composition: Beatworms
Audio Post: Factory Studios
General Manager Marketing: Dave Pearce
Marketing Manager: Haley Featonby
Brand Specialist: Sylvia Pitto