Would you sell your soul to HELL for pizza?
As it happens, almost 20,000 Kiwis would.
In 2023, New Zealanders were flooded with the alluring prospect of buy-now-pay-later (abbreviated to the cutesy ‘BNPL’) schemes. While these schemes can get you what you want post-haste, they tend to have a slippery underbelly that can quickly trap their customers in debt.
As pizza is a luxury that no individual should be without, we launched AfterLife Pay - the first Buy Now, Pay Much Much Later scheme.
The idea of “‘til death do I pay for pizza” spread around the world, getting gobs wobbling on 7NEWS in Australia, The Washington Post and India Times in addition to making over 100 headlines.
Note: Remembering how to create a legally actionable will was perhaps the best use of my useless two years of law school.
Credits:
Client: Hell Pizza
CEO: Ben Cumming
Founder: Callum Davies
Marketing Manager: Siang Tay
Agency: Yarn
CEO: Heath Davy
Executive Creative Directors: Matt Sellars & Rich Robson
Creatives: Crystal Hay & Michael Gillard-Allen
Producer/Director: Trish Phelan
DOP: Dan Frost
Editor: Kat Kasajima
Sound: Radiate
Retouching: Denny Monk
PR: Thorn PR
Jacinda Thorn: General Manager
Sadie Beckman: Senior Media Advisor
Hannah Palframan: PR Consultant